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We are Team Pitchman, a highly energetic and passionate group of Artists, Writers, Techies, Planners, Organizers, Innovators and Sales Guns who come to work every day driven by the mission to help healthcare marketers achieve better health outcomes through education and engagement.
We stand at the intersection of Technology, Science and Creativity. Our strong tech spine combined with broad experience in the healthcare industry enables us to understand the unique challenges faced by healthcare marketers and assist them in increasing brand outreach amongst HCPs through personalised education and engagement as well as aid Doctors in furthering patient education for better patient adherence and outcomes.
Are you a healthcare marketer looking for innovative solutions to increase brand outreach? We are equally excited to walk you through our Concept Store. Let’s connect!
We offer a plethora of products and services across Print, Phygital and Digital Media, all crafted specifically to suit the needs of the healthcare ecosystem – Healthcare Organisations, HCPs, Chemists and Patients. Start exploring!
"The Internet is becoming the town square for the global village of tomorrow." – Bill Gates
As the internet continues to penetrate the market with increasing speed and massive adoption, digital marketing is no longer an option but a necessity. Social Media can be leveraged successfully to increase awareness. Content Marketing, Social Media Marketing and Search Engine Optimization can be done carefully to raise awareness of diseases. HCPs can leverage this as well to increase their reach and popularity among patients.
“Content is king.” - Bill Gates
Scientific advancements have increased at a rapid pace in the 21st century. HCPs feel the need to keep themselves updated about the latest happenings in their therapy. Healthcare organisations want to provide evidence-based content to their audience. Patients have become more health conscious than ever before and want to keep themselves updated, albeit from a trusted source. Be it a simple copy or a long form content, we specialise in multitherapy scientific content development.
Some forms of content we can help develop:
"Design is the silent ambassador of your brand. – Paul Rand
A good design goes beyond aesthetics. It speaks. It meshes with the content to tell a story. It grabs attention and connects with the audience. To make scientific content more appealing through designs is an artform that we have mastered over the years being in the healthcare industry. Making core scientific content captivating through designs is certainly a tough crack. We understand this and are here to help your brand communicate through engaging designs.
"When something is not a brand, it will be probably be viewed as a commodity." – Philip Kotler
Consider us to be your extended marketing team who will help you execute your long-term business goals. We can perfectly customize the plan to suit your needs throughout the year while you can tap into the experience and expertise of our team in delivering strategically-driven plans and tactical solutions across Print, Phygital and Digital Media.
"A Video is worth 1.8 million words." – Dr. James McQuivey, Forrester Research
Video Marketing has gained lot of traction over the years and is indeed an authentic tool for healthcare marketers to reach out to HCPs effectively. Even HCPs can educate patients through videos and help them live a healthier life. Whether it is information related to a Disease, Therapy, Molecule, Brand or the Company, videos can be used to communicate the information in a much more engaging and interactive manner.
Some forms of videos we can help develop:
"Sound is the vocabulary of Nature." - Pierre Schaeffer
Sonic branding unleashes the power of one the most powerful human senses – hearing. It can help evoke strong emotions in the minds of the audience. Choosing the right sound for the brand and its personality is as important as other forms of marketing. Whether it’s a voice, jingle or a song, we are here to create the perfect sonic branding for you which can reinforce your brand identity, enhance brand perception and emotional engagement.
"Personalisation is not a trend. It is a marketing tsunami."– Avi Dan
In an age of information overload, people are bombarded with information through all forms of media. Establishing trust and a personal connect in marketing communications becomes all the more critical. Patients are more likely to trust the information when they know its from the Doctor they know. Similarly, when multiple healthcare brands are targeting the limited pool of HCPs, personalisation is the only way one can stand out. Data stands at the centre of all personalisation efforts and we have been the pioneers in mass personalisation in the healthcare industry having established the correct systems, processes and infrastructure for personalisation across Print, Phygital and Digital Media.
Healthcare events for HCPs can be made more interactive and engaging with event tech. Our products and services can help healthcare marketers to hold virtual events as well as add interactivity to the events with use of latest technology.
Some forms of Event Tech we can help with:
Healthcare marketers need very specific applications for their brands to interact with their own salesforce, pharmacies and HCPs as well as patients. We perfectly understand this and can help you develop custom applications for every need.
Some forms in which we can develop applications to help you:
"A good PR story is infinitely more effective than a front-page ad." – Richard Branson
Patient awareness programmes are an effective tool for increasing patient adherence and better patient outcomes. We can help you increase your outreach using all forms of media including Regional and National Newspapers, Television Media as well as Radio.
"Whoever understands the customer best, wins." – Mike Gospe
Our quantitative and qualitative market research services apply the right methodologies across primary and secondary sources to gather market intelligence. Our sector experts and consultants excel at reading the fine print from underlying data to generate custom market research data and actionable insights.
"A brand is simply trust." – Steve Jobs
Celebrity Endorsements has been an integral part of marketing efforts across industries. We can help you identify the correct celebrity to suit the brand personality and deepen the consumer trust in your brand while carrying out all the coordination to make it a successful marketing campaign.
TITLE | : Business Associate |
DIVISION | : B2B Business Development |
EXPERIENCE | : 0 to 1 year |
QUALIFICATIONS | : Bachelor’s Degree |
LOCATION | : Powai, Mumbai |
Pitchman Communications has witnessed exponential growth with a strong pipeline in the works. We are now looking for Business Associates in the Corporate Sales division for further expansion.
As a Business Associate, you will play a critical role in developing new business and generating revenue for the firm as per given mandate.
This is a target driven role and will suit someone who is self-driven and a go-getter. You will be tenacious, hardworking, dedicated and possess good interpersonal skills. You will also demonstrate good communication skills, verbal and written.
Reporting to the Manager – Business Development, your functional responsibilities will be as per below: